In all, the Alliance for Open Media is made up of Amazon, Cisco, Google, Intel, Microsoft, Mozilla, and Netflix. Each member will contribute its expertise to an initial project in an effort to create an open, royalty-free "next-generation" video format that adheres to the following:
- Interoperable and open;
- Optimized for the web;
- Scalable to any modern device at any bandwidth;
- Designed with a low computational footprint and optimized for hardware;
- Capable of consistent, highest-quality, real-time video delivery; and
- Flexible for both commercial and non-commercial content, including user-generated content.